Analytics

How can we measure the success of our products or business? Analytics. Using technology and mathematical formulas, we are able to understand complex patterns.

Analytics allows us to meaningfully interpret intricate and elaborate data. By looking at these patterns, we can then make smarter company decisions. Below you’ll see all the episodes where we discuss analytics and how it influences our behaviour and business operations.

Founder story – Why Adriaan decided to create his own Google Analytics alternative

In this episode, I talk to Adriaan van Rossum, founder of SimpleAnalytics. Adriaan lives in Amsterdam and works on his privacy-orientedalternative to Google Analytics.

What is website visitor tracking and how you can use it?

In this episode I talk to Carol from Leadfeeder about website visitor tracking in B2B. We often lose potential leads because we are unaware that they visited our site. But with the ability to match IP addresses with company data, we can see which companies are potentially interested in our services.