Pay-Per-Click

PPC marketing is a form of online advertising promoting traffic to a website. For an example, just look up anything on Google and you’ll see the ad at the top.

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These businesses pay the search engines for every click they get to their website. Often, paying a few cents or a couple of dollars to land a sale is definitely worthwhile. For more information where we discuss PPC marketing, listen to some of the podcast episodes below.

Bid optimization in Pay-Per-Click (PPC) platforms (Google Ads, Amazon, Bing, Yandex)

Have you ever wondered why some PPC specialists get the most out of their campaigns while others can’t get their ads to convert? In many cases, it’s because they are using bid optimization tools for their marketing campaigns.
Pay-Per-Click
eCommerce